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catscradle Feb. 6th, 2007 04:24 pm)
catscradle Feb. 6th, 2007 04:24 pm)Snickers pulls plug on Super Bowl smooch ad
Masterfoods kills ad that showed two men 'kissing' after objections by gay rights groups.
"We know that humor is highly subjective and understand that some people may have found the ad offensive. Clearly that was not our intent," Masterfoods said in a statement. "As with all of our Snickers advertising, our goal was to capture the attention of our core Snickers consumer."
Apparently their target audience consists of really dumb mechanics. That's quite a niche market for a Superbowl commercial.
Honestly I don't believe it promotes violence against gays so much as how damaging sugar is to the brain. Does anyone out there want to emulate these two men? Do you think that the next time there's a hate crime in the news that the suspects are going to point to this commercial as what put them up to it? That the commercial is stupid is a given, but I think sometimes groups like GLAAD and HRC underscore the wrong causes and that leads to backlash against the gay community. I'd be more pissed off by this commercial if I were a mechanic.
Masterfoods kills ad that showed two men 'kissing' after objections by gay rights groups.
"We know that humor is highly subjective and understand that some people may have found the ad offensive. Clearly that was not our intent," Masterfoods said in a statement. "As with all of our Snickers advertising, our goal was to capture the attention of our core Snickers consumer."
Apparently their target audience consists of really dumb mechanics. That's quite a niche market for a Superbowl commercial.
Honestly I don't believe it promotes violence against gays so much as how damaging sugar is to the brain. Does anyone out there want to emulate these two men? Do you think that the next time there's a hate crime in the news that the suspects are going to point to this commercial as what put them up to it? That the commercial is stupid is a given, but I think sometimes groups like GLAAD and HRC underscore the wrong causes and that leads to backlash against the gay community. I'd be more pissed off by this commercial if I were a mechanic.
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Which isn't to say that I've suddenly developed a love for GLAAD nor will I anytime soon, but you get a better idea of why they were twitchy about the ads being homophobic.
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